BBN news

• Bader Rutter recognised at PRSA Paragon Awards 16 May 2012

  The agency took home ten awards at the Paragon Awards ceremony, hosted by the Southeastern Wisconsin Chapter of the Public Relations Society of America (PRSA).

   
  IAS demonstrates its global offering at the B2 Awards, yet again 15 May 2012

  IAS b2b Marketing has further strengthened its position as the global leader in B2B communications after taking home an impressive 9 awards at this year’s prestigious B2 Awards in America.

   
  Fifth Ring enjoys busiest OTC to date 11 May 2012

  This year’s Offshore Technology Conference was the third largest in the event’s history. Fifth Ring supported 20 clients on stand build and media relations activity.

   

Industry news

• Research shows how social technologies drive business success 15 May 2012

  Millward-Brown explores how social tools are being used in business, who is using them and what for, their challenges and how they are affecting work and careers.

   
  Yahoo builds big data analytics tool for online advertisers 14 May 2012

  Genome will aid marketers in organizing massive amounts of data—the kind buried in social interchanges, call center transcripts, registrations or Web behaviors—to inform ad campaigns.

   
  Aon launches internal platform built around social media 09 May 2012

  Essentially an Aon intranet, People Finder combines social media and content marketing to help Aon employees locate the fellow employee they need.